Toffler Associates Supercharges Business Development with RohanRFP

The Challenge

Toffler Associates is a boutique consulting firm that helps federal and commercial clients prepare for uncertain futures, particularly in the wake of growing technological, societal, geopolitical, and environmental uncertainty. Its creative action plans help clients transform their workforces, integrate new technologies, and mitigate risk—all with the goal of creating and protecting value. Providing strategic counsel to Toffler’s client base requires tremendous breadth and depth of expertise for its employees.

“With 18 active projects and ongoing RFPs, we needed a way to supercharge business development and ensure employees could get up to speed on new projects quickly,” Elise Johnson, a Future Strategy Consultant at Toffler, explained. This is particularly true in the government space, where turnaround times for proposals can be quite short. “Being a small business in the consulting industry is challenging, as everyone’s extremely busy and wearing many hats,” she added.

The Solution

By integrating organization-specific generative AI into its business development workflow, Toffler Associates can offer the same strategic counsel to its clients with unprecedented speed. With RohanRFP, Toffler has fully organized and leveraged its source library. In turn, employees can quickly and easily generate whitepapers, RFPs, pitch decks, marketing collateral, and other invaluable resources. Additionally, the tool helps employees quickly build up their knowledge base and reference prior client engagements.

“We’ve worked with the RohanRFP tool since its infancy and it’s only gotten more powerful and useful by the day,” Johnson said. “It helps us work faster and with greater knowledge management across the firm. We can quickly create thought-out, captivating responses to client needs.”

Toffler has an extremely collaborative relationship with Rohirrim as well, which allows them to be constantly iterating on applications for the tool. Rohirrim has added numerous features in response to Toffler’s unique needs, such as the ability to modify a document’s text to be in active voice as opposed to passive voice.

The Impact

The bulk of Toffler’s portfolio is in the defense and civilian spaces, where business development cycles are extremely short. By integrating RohanRFP into its workflow, Toffler was able to turn around a complex RFP in less than 48 hours—its fastest turnaround time ever. Toffler had competed in the same space five years prior. Without RohanRFP, finding its previous engagement, getting up to speed with the space, and crafting a new RFP would have been very time-consuming. Instead, a relatively green employee was able to use RohanRFP’s output to create a winning proposal in less than two days.

“The RohanRFP tool produced outputs that were easy to understand, accurate, and factual,” Johnson explained. “Additionally, the government contracting space is going to continue to evolve at a rapid pace. AI is such a powerful tool, and we’d be remiss not to incorporate it into our own operations.”

Altogether, RohanRFP is helping Toffler work faster, smarter, and more effectively while staying ahead of the curve.